Using a bespoke online platform and a little Twitter magic, we created the opportunity for users to literally tweet their way to a new Datsun Go.

From province all the way down to the final street, fans pulled the car in their direction with a simple tweet. And tweet they did, flooding Twitter and, in turn, the live leader board built into the microsite with tens of thousands of tweets.

We built a custom algorithm that linked to pre-dedicated hashtags, shared with users within the custom microsite, that linked to each and every province within the country. In real time, the algorithm constantly pulled data from twitter, searching for specific hashtags, and tallying up the voting count which, in turn, moved the virtual Datsun Go in the direction of the top trending province hashtag.

Once a Province had won, cities were designated within the winning province and round two commenced. This whittled all the way down to streets.

In real time, and using Google Map Integrations, users could track where in South Africa the vehicle was located.

The final winning criteria was to get yourself to the location of the vehicle on the announced day, monitor the Datsun South Africa Twitter account for the winning phrase, and once the vehicle was seen on the winning street, run to the car, yell the phrase and be the proud new owner of a Datsun Go!

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