Gwijo Formations brought together the realms of music, culture, gaming, soccer, smart engineering, and the joy of devouring chicken in an exciting competition. The innovative concept revolved around integrating soccer formations that generate distinctive musical expressions in gwijo, the Xhosa tradition of communal singing.

This captivating ritual, based on call-and-response dynamics within a group, is traditionally used to rally support for one's favorite soccer team.

The objective was to kindle South Africa's soccer fervor by incorporating a familiar practice from soccer matches—singing gwijo. The campaign leveraged elements from the genre and Josè's unconventional strategies to establish a platform where individuals could experience a gwijo song inspired by football formations.